Geert is a senior organization consultant, coach, author and entrepreneur with more than 30 years of experience in leading complex business transformation, organization development and strategic change projects.
He has worked in close partnership with many corporations, public institutions and venture capitalists, as well family businesses and small and medium-sized enterprises. Before he founded his first company (B15) in 2016, Geert took up different leadership roles in leading consulting firms.
In all of his work, Geert starts his project from the challenge and ambitions at business level and in addition integrates psychologically informed approaches focusing on underlying motivational forces, deeper sources of energy and behavioural patterns. He strongly believes it is key to understand deeper motivations and resistance to change and to uncover and tackle the root of potential dysfunction rather than to simply deal with its manifestations.
Geert graduated with distinction from INSEAD’s Executive Masters degree in Organizational Psychology, holds an MA degree as Commercial Engineer, Behavioural Economics certificate from Harvard Business School and a Co-active® Coaching certificate from The Coaches Training Institute.
Geert is a board member of the INSEAD Global Club Mastering Change, fostering connections among alumni to share insights and best practices on change and transition. He is also the author of the book Humanizing Strategy and founder of B15, a consulting company dedicated to humanizing strategies.
Together with his wife Leen, Geert is a proud father of three daughters. In his free time, he enjoys spending quality time with family and friends, traveling, and staying active through swimming, squash, and tennis.
Contact Geert at [email protected]
